Project

PROJECT

INTRODUCTION

For the project I am going to research and gather information to find out the answer to my project question which is:  ‘What are the skills, qualifications and experience necessary for a successful career as a record producer and DJ?’ I will research lots of different types of  careers in the music industry as part of my career plans. In the music industry there are many opportunities for employment, for example as a singer, song writer, musician etc. The music industry is a large, growing industry and there are many less obvious areas to work in such as a CD and poster designer, sound desk technician and web site designer etc.

Although I wanted to find out about all types of jobs in  the music undustry I chose to focus on jobs in record producing and being a DJ as I would be interested in a career in this field of work. However, I do not have enough information about these careers and so will learn more about them through the work I do in my project.I want to understand more about the qualities needed to be a record producer or DJ. I want to know how someone is trained to do these jobs and how they get experience and work. I am also interested to know what courses are available for someone interested in this line of work and where they are offered. My research will also include looking at how difficult and competitive it is to work in the music industry and how to improve my chances if I decide to have a career in this industry. By the end of my project I will know if a career in the music industry would be right for me.

An important part of my project is to improve my research and study skills because these are important and transferable skills for any career. I want to improve my skills and knowledge by researching books in the library, using the internet, the media, speaking to people who work in the music industry and by carrying  out a survey.  


Two objectives for my project are improving my research skills and understanding about how to put together a career development plan. These objectives will help me with any career I may chose.


Research

I have done some secondary research using the internet. I used Google as a search engine because it’s up to date and reliable. Firstly, I researched careers in the music industry. I Googled jobs in the music industry and was able to look at different types of jobs. These included musicians, studio managers, digital managers, finance and PR jobs, artists, singers and creative music practicianers. This gave me an insight into the range of job opportunities and careers in the music industry. I learnt that there is a wide range of career opportunities in different aspects of the industry and I was able to find out lots of reliable and useful information. I then looked more specifically about careers in record producing and DJs. I chose these sites for record producer 

"http://www.audiomasterclass.com/arc.cfm?a=what-training-or-knowledge-is-vital-to-becoming-a-record-producer" 

"http://musicians.about.com/od/otherindustrycareers/u/IndustryJobs.htm" 

I found these very helpful as I gathered a lot of information about record producing. I learnt about the skills required, what the jobs entailed including their responsibilities. I also found out about qualifications and salaries. Then I used this site Film and Music Video Production Degree Program and Career Video to watch videos of interviews with record producers explaining about their jobs and I learnt about what qualities are required to do these jobs. I don’t have the website for the DJ but I googled DJs and lots of website came out. I looked at those website to find out the information about the DJs. I found those  websites reliable because it’s helped me to finished my project work. For DJs I found out which qualifications, skills and experience I need to become a DJ and I also found how much salary they have. How salary experienced DJ get. I went to different websites to find out the information and it’s reliable because it’s easy to find information on internet by using google. I forget to copy the websites record for my project work.

The advantage of using the internet sites were that they ware convenient and easy to access. The sites gave me lots of reliable information which I needed to answer my project question.

For other secondary research I went to the library and got out a numbers of books about DJs and record producers.  The books I have found in the library are:

‘ALL YOU NEED TO KNOW ABOUT THE MUSIC BUSINESS’

Fourth UK edition

Revised and Updated

DONALD S. PASSMAN

‘HOW TO MAKE IT IN THE MUSIC BUSINESS’

Sian Pattenden

‘THE GUERILLA GUIDE TO THE MUSIC BUSINESS’

2nd edition

Sarah Davis and Dave Laing

In these books I found lots of information about record producers and DJs which I needed for my project work. I found these books very helpful and they had very useful information for my work. I have learnt lots of different thing about record producers and DJs. The book ‘All you need to know about the music business fourth UK edition’ is up to date which is helpful, the other books are older but these are also useful.  

In my research I found the internet easier to use as I was able to find information quickly by researching Google. Using books from the library took longer because I had to physically find the books. I then had to read a lot of information before I found the relevant material that I could use for my project. However, the books were helpful because the information was in one chapter or section and was quite detailed. Also, in the books I chose there were interviews with DJs and record producers which I found interesting and relevant. 

After finished my secondary research I did some primary research which I decided to do as a survey on careers in the music industry. I gave people a questionnaire and in it I asked them if they worked in the music industry or if they were interested in working in it, which career they would work in. I also asked which qualifications are necessary for DJs and record producers etc.  I gave some questionnaires to the students in my class and some I gave to my teachers to do. I asked 5 questions in my questionnaire to do my survey. For my survey students and teachers answered all the questions and gave their opinions. 

Report

What are the skills, qualifications and experience necessary to create a successful career as a record producer and DJ?

In my secondary research I found the books in library. From these books I learnt that becoming a DJ is quite competitive as in the last decade there has been a massive increase in people wanting to be DJs. I learnt that potential DJs should go to clubs to listen and observe what goes on. They will then learn about what music people like to dance to. It is also an opportunity to meet the right people. To be a good DJ I learnt from my secondary research that a love of records is very important. You also need to buy a lot of records. To be a serious DJ you need to buy turntables, a mixer and headphones. Magazines such as DJ and future Music advertise DJ equipment, record decks have changed and music is listened to either on Vinyl, CDs or mp3s. There is a lot of new technology available to DJs.

Some UK colleges now offer DJ training courses including Lewisham. Most courses teach theory and practice. In an interview with Eddie Hallimell who DJs on BBC Radio 1 show ‘The Residency’ he talked about how, from the age of 15 he practised his skills. He studied Music Technology at college which he found helpful. He said it’s important to research clubs and gigs before you work there. Many DJs start out by putting on parties or illegal raves or by doing promotions in clubs. The money is not good first of all. Deals can be made such as getting a promotion of the bar earnings- usually between 5% and 10%. A DJ could get as much as £3,000 plus £2 for every person through the door.

From my internet research I found out that DJs use vinyl records, CDs or MP3s and other digital music files to play the music. There are three main types of DJ - club DJs, radio DJs and mobile DJs. Club DJs work in bars and clubs mixing their own music. They use other equipment e.g. drum machines, synthesisers and sound processors to produce their own unique sounds. Radio DJs present programmes e.g. jazz programmes, interview guest, play different types of music and have competitions. They may have help from someone else like technical or studio assistants to set up their equipment. Mobile DJs work anywhere e.g. school, weddings and community halls. They provide and set up their own equipment.

Some DJs have skills in playing an instrument, singing or rapping. DJs spend lot of hours listening to a different variety of music. DJs work irregular hours, sometimes early morning, evening, weekends and late at night. They use a variety of equipment to do the jobs e.g. turntables, mixers, microphones, amplifiers and headphones. DJs is also expert in using the latest technology, including lighting and image projection. DJs play particular types of music e.g. dance, hip-hop, trance, drum ‘n’ bass or music from a particular era such as the 1960s.

It is hard to get into because it is very popular. Most job opportunities are very expensive although may not lead to work as a DJ. You don’t need any formal academic qualifications, talent and experience are very important. 

There are some DJ training courses:

1. City & Guilds (7755) qualification in DJ Technique
2. NVQ Level 3 in Radio Production
3. BTEC national and higher national courses, degrees and postgraduate qualifications in music technology, radio production, media and performing arts (some have specialist units relating to DJ technology).
4. CSV Media runs Media Clubhouses across the UK which offer training in radio skills
5. The Scottish Arts Council can provide details of music projects offering DJ skills.

DJs get experience in hospital, community or student radio or through helping other of DJs. There are not many jobs advertisement you can contact with employers or agents. The BBC advertises jobs for radio broadcast assistant on its website. Once they have got experience they can send a sample CD to bars and clubs or radio stations. DJs can be promotion to larger employers or venues e.g. local to national radio stations or from town pubs on weeknights to large clubs at weekends. During the training as a DJ, he/she would experience working in a music production, promotion, publishing, recording or retail. Being as a club DJs, there are great opportunities to work in foreign countries mainly during summer holiday in popular places or destinations. It is difficult to get after the age of 30, although there are more opportunities with mature audiences.

The New Deal for Musicians is a scheme which helps unemployed musicians, DJs and offers guidances. This scheme is for over the age of 18, who have been unemployed for at least six months. Skills associated with this job

A DJ needs:

• a wide knowledge of different kinds of music or an in-depth knowledge of their specialist interest
• an excellent sense of rhythm
• manual dexterity and a steady hand to operate technical equipment
• to be creative with music and able to perform for an audience
• to be passionate about music and music technology.

Salary

salary with some experience will be around £50 to £300 a session. A top DJs may earn around £100,000 a year. Salaries range widely.

My secondary research from books gave lots of information about record producers. They can sell million of records. I found out that record producers are commissioned by a record company to go into the studio with a band or artist to record a single or album tracks. They can spend one day or several months in a studio depending on the project. Most established producers have an agent or manager who keeps their clients’ diaries and will negotiate a fee. The producer will hear demos of the band to decide whether he likes the music. He then decides on a suitable studio and choose an engineer to work with. The production starts when each member of the band does their individual bit and the track is built up from there. The band playing together and performing a song straight through doesn’t happen much any more. The desk button can boost the lower frequencies and higher frequencies. The producer tries to get the sound which the band likes best. A producer is like the director of a film. Once the recording is done, the record is mixed. The volume level of every instrument has to be perfect. Record producers can make a lot of money £75,000 or more for an album. The hours can be long-between 12 and 16 hours when working on a project. In an interview with record producer Topher Mohr he said that record producers need to be knowledgeable about technology. Many record producers started out as sound engineers or musicians. 

From my internet research I have found a record producer is a person who works for the music industry and their job is to oversee and manage the production of an artist’s music. In record producing there are two kinds of producers, the executive producer and music producer. A record producer normally works with the bands, session musicians etc. Some of the producers write lyrics for the artists. Many producers start their work as an engineer in a studio or as a session musician, to get experience in the music industry. They need to have an experience and knowledge for this job. The most important thing for all record producers in the music industry are they should have musical taste and a good hearing ability. Most of the record producers have qualifications in any of the following:

songwriting, composition, music production, sound engineering etc. Record producers should have knowledge about digital technology as nowadays creating a music has become reliant on computer software.

Salary:

A record producer’s salary ranges from £30,000 to more than £50,000 per annum. This range of money may not apply to freelance record producers. It depends on taking gigs on a project basis and the salary may be lower or higher. Basically it depends on the number of gigs on a project and the popularity of the recording artists.

Skills and personal qualities:

1. an excellent ear for music
2. awareness of current and emerging music trends
3. the ability to recognise a hit
4. networking skills
5. the ability to work under pressure and to deadlines
6. knowledge of copyright law
7. budgeting skills etc

Qualifications:

For a record producer qualifications are not essential but you need to have different skills e.g songwriting, composing a song etc. Usually some of the record producers do practical work experience to get more knowledge about music. Some qualification in music may help you to become a record producer.

Qualification relating to the music industry:

1. BTEC National Certificate/Diploma in music technology
2. NCFE qualifications at Levels 2 and 3 in music business
3. EDI level 2 and 3 in music business (recording industry)
4. BTEC Higher National Diploma/Certificate (HND/HNCs) in music production
5. Foundation degree in music production, music technology, music practice and music industry management
6. Degree in music industry management, music practice and music production.

For my primary research in question 1 I found out 5/9 people would like to work in the music industry.  If people worked in the music industry most of them wanted to be a singer or a record producer. Most people thought that an ear for music is a very important skill for working in the music industry. Some people thought the ability to work under pressure and to deadlines, self discipline and tenacity and knowledge of copyright law are necessary to have a career as a record producer and DJ. The mojority said experience and qualifications are important for both the DJ and record producer careers because there are so many different aspects to those jobs. The music industry is very broad and competitive so it was some said any experience would be essential and worthwhile in gaining a job. Some people said experience and qualification are not important for the DJ and record producer careers. 

Conculsion:

Firstly I carried out research on the Internet about jobs in the music industry. I looked at lot of different websites and found out lot of jobs in the music industry. Before researching on the internet I didn’t know that there were so many jobs in the music industry field and this research helped me to do my Project work. I looked at different types of jobs in the music industry and after that I chose two jobs a record producer and a DJ and found out lots of information about the skills, qualifications and experience they need. I also looked at some record producers’ videos to know more about this career. The Internet is very easy and reliable to use and I found it very helpful for my Project. When I finished my Internet research I looked at some books to find out more about the DJs and record producers. I found these in my college library. The books I researched were very useful because they had lot of information about the DJs and record producers.
After finishing my secondary research I did primary research which was a survey. I gave my survey to some of the students and teachers and from there I have found out their different views and opinions. When I was doing my survey I found it difficult because I had to go to each person and ask them to do my questionnaire for my survey and collect them back and I don’t like doing this. I found my survey helped me with my Project because it gave me practice in making a questionnaire and analysing it.
In doing my Project I have learnt lots of things like how to research jobs in the music industry by using books and the Inernet and the skills and qualifications needed to be a DJ and a record producer.  I learnt that the music industry has lots of different types of jobs  and experience is very important for all jobs. I also learnt how to do a survey and write a questionnaire and analyse the results.
If I have a chance to do my work differently next time I would do some more extensive primary research for my Project. I would interview someone who is working or has worked in the music industry. I would also do some more research secondary research on producers and DJs from magazines in the music industry.

Bibliography
‘ALL YOU NEED TO KNOW ABOUT THE MUSIC BUSINESS’
Fourth UK edition
Revised and Updated
DONALD S. PASSMAN


‘HOW TO MAKE IT IN THE MUSIC BUSINESS’
Sian Pattenden


‘THE GUERILLA GUIDE TO THE MUSIC BUSINESS’
2nd edition
Sarah Davis and Dave Laing




Website for record producers
Film and Music Video Production Degree Program and Career Video

References 

 HYPERLINK "http://www.audiomasterclass.com/arc.cfm?a=what-training-or-knowledge-is-vital-to-becoming-a-record-producer"
http://www.audiomasterclass.com/arc.cfm?a=what-training-or-knowledge-is-vital-to-becoming-a-record-producer

 HYPERLINK "http://musicians.about.com/od/otherindustrycareers/u/IndustryJobs.htm"
http://musicians.about.com/od/otherindustrycareers/u/IndustryJobs.htm

Plan a campaign

After I researched the campaigns, I had to think about my own campaign. Firstly, I decided to do my campaign about prisoners, then I changed my mind and decided to do it about domestic violence. I think domestic violence can happen to anyone and it is important to inform people about it. My target audience is 16 to 24 years old. I had to make four initial designs about domestic violence on the paper and after that I had to choose one design. I chose initial design number 4 and developed the design on the computer by using 'Fireworks'.

The materials and equipement I need for the campaign is pencil, rubber, pen, colours, paper, computer (IMAC), internet, Fireworks and colour printer.

Aim:

• To rise awareness about domestic violence issues. 
• Alert people of the effects of different types of violence.

Objective:

• To understand the effects of violence.
• To provide safety planning for a victim of intimate partner violence.
• To contribute in order to abolish violence and abuse.
• To know the risk factors for becoming a victim or a perpetrator of family violence.

In my first campaign poster I researched the internet and found some images of domestic violence. I went to Fireworks and created a background by using emerald green gradient bars. I chose this background randomly just to see if it looked good or not.

I made a square box by using layers with black, grey and white colours. Then, I used the image of a little boy who was beaten very badly and hurt. The poster shows the boy thinking: ‘End Domestic Violence NOW’ in the ‘think bubble’. The words 'End Domestic Violence NOW' I wrote in black and I used academy engraved LET font. I did this to make the words stand out. I edited the little boy's image by removing the background to show he is alone and hurt. Likewise, for the other two images I chose these because many women are shown as inferior to men. The right-hand side image shows a teenage girl about to be beaten by a man, the image on the left-hand side shows a woman already beaten very badly by someone. The two images are similar in some ways, both women are sitting and emotionally scared by someone else and show the different effects of domestic violence.

The image of a hand tells us to stop violence and bring awareness to violence and abuse. I have used a clock on the right hand side to show it is time to stop the violence. The title for my campaign poster is ‘STOP VIOLENCE’. I chose this name because I want people to stop violence and the abuse of others. The word 'STOP' I wrote in blue capital letters with a black outline and I used academy engraved LET font. The word 'VIOLENCE' I wrote in red capital letters with a black outline and I used same font. The colour red is a symbol for blood which I thought was appropriate.

When I finished this poster I didn't like the background because it did not match with my target audience: it was too dull and boring. Therefore, I decided to change my background and also I made some changes to my poster to make it stand out and attract my target audience. These changes included removing the box on the right hand side, reducing the size of the two images at the top of the poster, making the word 'NOW' red with an exclamation mark and putting a website of my blog at the bottom of the poster. 

I made some changes on this poster to look more eye catching than before. I changed the background by using black and white gradient bars then added another layer using a pointer tool. Then I clicked on brush tool, stroke category, oil and then chose 'splatter'. I have used grey, white and red to make the background bubbles look interesting. At the top I used the pointer tool to make the images smaller and join in the middle. In the thinking bubble I wrote' End Domestic Violence' in black and I wrote 'NOW!!!' in red with a black outline. I made this bigger than the other text and with exclamation mark to show that people should be alert. I took out the square box on the right hand side because it didn't fit against the background. At the bottom I wrote a website in red with white outline to let  more people visit my website about the domestic violence.

The main message for this campaign is to raise awareness of domestic violence and tell the people what domestic violence is through my poster. My target audience is 16 to 24 years olds because if they learn about the issues when they are young they will be educated about the problem for the rest of their lives and know how to dealwith the problem if it affects them. I want to make people aware of the effects of violence and that it can happen to anyone, for example, children, teenagers and adults, althrough mainly women. There are different types of domestic violence like physical, emotional, sexual and economic abuse. Domestic violence happens all over the world and it is difficult to measure who experiences domestic violence and how it affects their lives. People have to know about it and victims need to know how to help themselves, where to get help and be able to talk to someone in confidence.

I am going to use my posters to persuade my target audience to take notice of the campiagn and message.I am going to distribute and display my poster in different places used by young people. For example, school, youth clubs, colleges, universities, local libraries, sports centres, night clubs, churches and local shops I will organise talks and worshops for young people through their schools. I am also going to use my blog site where people can visit, see my poster and read the information I have provided. These methods will publicise and spread the message of my campaign to young people and help to persuade them to be aware of the issues of domestic violence and know what to do if it affects them or someone they know.

The material and equipment I need is:

• Coloured printer
• Paper
• Laminator
• Display boards
• Accommodation/ room for talks and workshops

Website for further information:
http://www.homeoffice.gov.uk/crime-victims/reducing-crime/domestic-violence/
http://www.adviceguide.org.uk/index/your_family/family/domestic_violence.htm
http://www.nlm.nih.gov/medlineplus/domesticviolence.html
http://www.nspcc.org.uk/HelpAndAdvice/Parentsandcarers/DomesticViolence/domesticviolence_wda35960.html

Analyzing Cd cover

 The colour designer has used black, brown, pink and white. The image they have used is close up photograph of Leona Lewis. The title of the album suggests that the songs are likely to be emotional. The name of the artist is printed white against black to make it stand out clearly. The image of the face is centred and if you drew a line vertically it would be symmetrical. The CD cover is simple and eye catching but it does not appeal to me because I am not a fan of the artist. The image of her face is all that is needed to sell the CD because she is famous as the winner of the ‘X Factor’ which is a popular TV talent contest watched by millions. People who watched the programme would be attracted to the CD because they will recognise Leona Lewis.




 The colour designer has used blue, black and white. The images used are a picture of Akon, the sky and the sea. The title of the album clearly tells you what the songs will be like and the name of the artist is clearly written on the album. The artist’s name is written horizontally and stands out because of the white capital letters against the background.  The background image of the sea and the sky helps to create an illusion of freedom. We associate the sea and the sky with freedom. It also makes us think of holidays and this idea is reinforced because Akon is wearing sunglasses which have the sun reflected on them. Akon looks relaxed because he has his hand in his pocket. However, he looks slightly out of place because he is wearing a suit which doesn’t look right on a beach. Akon is presented as a ‘cool’ character that looks quite important. His ear ring will appeal to young people. 




The colour designer has used black, white, blue and red. It has a patriotic theme as Lily Allen has taken inspiration from her London surroundings. The images include Lily Allen, a taxi, traffic lights, a lion with a crown, bicycle and dog. There are lots of other details so that the more you study the cover the more you find. There are images of two hands gesturing and there are images of a microphone and records which link with the idea of music. The dog is wearing a policeman’s helmet and the cover has a cartoon quality about it. The words ‘Lily Allen’ look like part of a speech bubble. There are two black shadows that look like men and shoes that look like they are sticking out of a building. They want to make it more interesting. The chequered floor creates a sense of depth and the diagonal grey lines in the background add to this. The title stands out because it is red and white. This CD cover would appeal to teenagers and young children because this CD cover look like a cartoon, messy and full of images. 




The colour designer has used red, yellow, brown, green. blue, white, pink, orange and black. The CD cover is very colourful and the designer has used lots of different images of peoples standing around the Beatles. Alongside them are the wax figure of the Beatles themselves from Madame Tussauds. There are also small statues in the front the CD cover.The designer used a park concept for the album cover and the word "Beatles" spelt out with the red flowers against the brown background. In the centre of the cover is a drum with the name of the album, Sgt. Pepper's Lonely Hearts Club Band written on it. The name is written in capital letters using  orange and green colours on a white background. The guitar is made with yellow flowers. They also have a plants and trees on there which add to the idea of the park. The images of famous people on the front of the album make the CD cover more interesting because they are well known. The target audience is Beatles fans who like the music.

Mr. Paul interview

When we were doing our work, Mandy told us that a person was coming to our lesson and he is going to tell about his work which is related to creative media. In the lesson, the person name Mr. Paul came in and introduce himself and talk about his work. He told us that he had been working as a sub-editor for the Guardian newspaper. He told us that 20 years ago he studied Journalism at London Printing College. Normally, he started that his job involved in media line:

1. Writing about the celebrities facts and privacy which means finding personal information about a person's life.
2. Writes a monthly articles about music, sports, weather, food etc.
3. Writes about the music industry.

He gave a brief information about a sub-editor who is a person getting information from someone and copy features and writes about articles. He showed us for example, from a magazine of how an article is laid out to attract the audience with copy editing like heading, sub-headings, grammer, spelling and adding headlines etc. He also showed us that if the pictures and written texts are together, it really attracts the people who are reading the article and normally they wants the article to be more eye-catching, creativity and interesting.

The basic rules Mr. Paul told us about is the deadlines for the article which is to hand in as possible as they are told to do. If they don't they may lose their job immediately. So, deadlines are important for the sub-editors and even creative media jobs.

After he told us about his job, we were given a chance to ask a questions about his work. This happened like 15-20 minutes and later he told us that he were glad to be in an interview with us and gave us a short speech that would do good in our future and left the class.

Creative Media job opportunities in London scene

Investigation of employment job opportunities in London in Creative Media 

1- Freelance Digital Designers

The qualification need for this job is Actionscript, web development, XHTML/CSS/PHP with indepth knowledge of web standards plus SEO.

2- Creative Lead- Health & Pharmaceuticals

Creative thinker with technical knowledge 

Knowledge of HTML/CSS, Flash, NET, MySQL and CS3 is required for this job.

Salary: £30,000-50,000 PA

3- Artworker for Ministry of Sound

You need 2-3 year's experience artworking or design in a busy studio environment with Adobe Creative Suite for print InDesign, Photoshop, Illustrator, Acrobat Pro.

Knowledge of Pantones, metallic foils, embossing etc.

Salary: £20,000-22,000 PA

4- Children's Media Copywriter / Content Specialist for LEGO Company    


Educated to degree level
2+ years copywriting experience in children's media. Multimedia experience essential, including print, web and email.
Outstanding English written and verbal skills essential.
Ability to write fluently and coherently in a tone appropriate to and engaging for children.
Creative flair and vision 
Problem solving skills
Relationship building skills 
Salary underclosed 


5- Web Development Wizard (PHP-focused) for Shoreditch creative agency


They looking for a smart, dynamic, PHP-focused Web Development Wizard to join their team.
They also want their employees have a solid background in website development as well as strong understanding in following technologies.
Zend Framework, Wordpress, Modx CMS, Web standards, Browser compatibility issues etc.
Salary: £25,000 to 35,000 PA


6- JAVA J2EE Contractor with experience of Jive SBS/ Jive Clearsp


They want people who have added features or modified Jive's functionality.
Salary: £300-400


7- Technical Lead


Senior PHP you should have a strong development with ooPHP coupled with excellent CMS knowledge. 
Salary: £38,000 to 42,000 PA


8- Creative Artworker


You have to be confident to be left to your own devices and have a very good eye for the details and have  real crafting skills and also have a real creative bent.
Salary: £32,000 to 36,000


9- Digital Associate Director/ Strategist - up to £70K


You must have a proven track record of creating work that nestles between innovation and business results. You will relish a meaty challenge, lead a team and deliver a new vision for this multimillion pond client. 
Salary: £60,000 to 70,000 PA

10- Senior creative for media agency wide role

In this job, their main role is to work as a team with a natural creativity to encourage people within the business ad acknowledge them with their good communication skills so that they could deliver a good results to other clients in the business. Their main job is to create a PR team taking a responsibility for managing a Creative Team to which they should send a report to a Board Director to accept it. As for their job skills, they need to have an ability in doing digital and graphic design within the team and show the right path in good leadership and best skills to the business. They should know that the client portfolio is important as like blue chips, household names etc which normally products should mention the brand names so that the client will be able to understand what it is and from which the company is selling the product. 

Salary: Circa £65k plus excellent bens

Location: Greater London - Central London

Job Type: Permanent

11-Interactive designer

The designer will be aware of the technical possibilities or limitations of the project, and so will look to produce a design that is both innovative and technically feasible.  A good grasp of information architecture is essential. The designer needs to understand how the user will navigate the site, and how to present information in an intuitive and absorbing way. working with a client, discussing their requirements to find out exactly what they want. Identifying the hierarchy of information, and designing the navigation to suit etc.

12- Fashion designer

Fashion designers need to be able to not only draw their designs but produce samples using technical skills. Fashion designers can design items of clothing for a wide range of stores, from everyday high-street chains to exclusive design houses. They may specialise in designing men’s, women’s or children’s wear. 

Many fashion design companies will look for people with relevant qualifications, such as a degree. It is important to look for a course that will give a range of both practical (drawing) and technical (sewing and pattern-making) skills, as this is what employers will be looking for. Many students undertake paid and unpaid work experience both during and after their course to establish contacts. It is also important to have a good design portfolio of work to take to interviews. 

Fashion design degrees are offered at many UK universities. The London College of Fashion is a specialist university offering a variety of design degrees and short courses in fashion and related areas.

When starting out, a fashion designer may be paid between £12,000 and £14,000 a year. This will increase to around £22,000 with experience. Top, experienced designers could earn over £60,000 a year.

13- Garment technologist

The garment technologist would be involved in choosing an appropriate fabric and design, which will be in budget. They would then work with the pattern graders to oversee the sizing, fitting and testing of the pre-production garments. A garment technologist would also analyse product returns and faults.

A relevant degree is usually preferred on entry to this industry. Relevant degrees are available in clothing technology and production from the following institutions:

• De Montfort University
• The Manchester Metropolitan University
• Birmingham City University
• Cleveland College of Art and Design

Work experience is also a good way of gaining experience of the industry and making contacts.

A garment technologist may be paid between £15,000 and £18,000 a year when starting out. This could increase to around £25,000 a year with experience. Senior garment technologists can earn around £50,000 a year.

14- Broadcast journalist

When working on news items, they must be prepared to travel, sometimes long distances, at any hour of the day or night, to gather the relevant information. They are responsible for generating ideas, and for assessing the value and accuracy of ideas and information from other sources, researching background data, and presenting items for consideration by Editors, Commissioners, or other decision makers. 

Broadcast journalists may begin their careers working as Researchers or Newsroom Assistants, progressing to become On Screen Reporters, Special Correspondents, News Presenters, and Bulletin or Programme Editors. They may also move into Programme Production or Management roles, or become Journalists, Newspaper Reporters or Writers. Some Broadcast Journalists may also start their careers working as Newspaper or other Print Press Journalists.

Almost all broadcast journalists have a degree. This may be in any subject. There are three main entry routes into broadcast journalism.

• Pre-entry route: entrants join a broadcast organisation after completing a degree or postgraduate course in broadcast journalism. Most courses last one academic year and are accredited by the Broadcast Journalism Training Council (BJTC). Subjects may include Broadcast, Bi-Media, Multi-Media, TV or Online Journalism.
• Direct entry route: new entrants are recruited onto an employers’ training scheme, for example with the BBC or Sky, directly from university. Competition for such places is fierce.
• Some people move into radio or television after gaining experience in newspapers.

15- Consumer PR Senior Account Manager

The team deliver above average PR campaigns for their clients, but part of the new offering will be increasing their through the line, experiential and digital offerings. You will be a great project manager as you will be running events, sponsorship opportunities and creative campaigns. Big brand experience is a must. You will have a track record in putting together media opportunities that have the journalists beating a path to your event. 

Salary: Competitive salary plus benefits.

Location: Greater London - Central London

Job Type: Permanent

16- Digital Media Manager- SEM, PPC, Affiiate Markerting, Media Buying

To apply for the role of Digital Account Manager- Digital Media Agency simply submit your application, CV and a covering letter. 

Salary: £25000 - £45000/annum £25,000+ + Bonus + Benefits

Location: Central London - NR Waterloo

Job Type: Permanent

17- Coffin on Cake PR- Fashion and Lifestyle PR Account Manager

Coffin on Cake PR, a small consumer focused communications agency, is seeking a PR Account Manager / Account Director to lead PR campaigns and oversee general press office activity. This is a fantastic opportunity to work with some amazing brands in a great agency. 

The successful candidate will possess a professional background in lifestyle brands covering fashion, boardsports and music, have a minimum of 3 years experience at account executive level, or above, and have experience in office
management.

Salary: Salary will be based on level of experience and a bonus scheme will be apply in relation to campaign targets. Salary will be subject to incremental increases as the role develops.

Location: Plymouth & London Job Type: Permanen

Campaigns research

The campaign was brought out by the a United Nations and called 'Unite' to End Violence Against Women. The United Nations have used the poster to promote the campaign. The poster has lots of different images of people, including children on it. The people are from different countries. On one side of the poster the images blend with yellow background. The title of the campaign is written in white capital letters apart from the 'i' and underneath is the United Nations logo. There is a wavy line running through the writing and at the bottom of the page the word 'Unite' is written again and blends into the orange background. A steeping line devides the page horizontally. There is a website at the bottom of the page.

This campaign began in 2008 and its aim was to End Violence Against Women all over the world.

Unite has asked governments, civil societies, women's organizations, young people, the media and the UN to work together to prevent Violence Against Women and girls.

By 2015, Unite aims to achieve these objective cross the world. they want to:

• To bring in and enforce laws to address Violence Against Women.
• To bring in an national action plans.
• To collect information to increase public Violence Agains Women and girls.

The range of media campaign use is campaign poster, webcast, mutimedia, press materials and the internet.











The name of the campaign is Turn A Life Around was brought by "The Sheriff's And Recorder's Fund". They want to raise money for the ex-prisoners and families to stop them committing crime again, help them change their life and provide money for training etc. The campaign wants to raise public awareness and get them to donate money to the campaign.

The poster has two sides. The left hand side shows the tie which represents a job interview and a change in the pprisoners' live when they leave prison.
On the right hand side the image is turned up side down to show the tie hanging like a noose and I think it's very effective because it represents the prisoners with no hope for their life. By turning the poster around it shows that by giving money to help these people you can turn their life around. The poster is effective because it is appealing to peoples' emotions.
The poster is very effective  because it quite simple; it has black and brown colours on a white background. The text is black and the title is in capitals and it stands out with simple explainations underneath.On the right hand side there is a logo, website, telephone number.

The main message of the poster is to stop bullying. The poster is aimed at everybody. The poster is relevant to a number of situations. For example, to raise awareness of bullying in schools, in the work place and even outside on the streets etc. The young women's poster design was picked out from more than 100 entries in YWCA's national competition.Young women teamed up with Stagecoach Northampton and Yorkshire to spread anti-bullying messages across the region this month with a poster campaign. They put the poster on Stagecoach buses in Nothampton and Yorkshire for YWCA. The range of media used was posters on busues and the internet. By putting the poster on buses the campaign's mesage would reach a local community. People using the buses or walking along the street would see the poster. Advertising it on the internet introduces it to a much wider world wide audience.The poster is very colourful showing an image of a fist coming out of a mouth. The word 'stop' is printed on the fist. There are two speech bubbles with anti-bullying messages. In the background of one of the speech bubbles are symbols of an expletive/abusive language. The poster would appeal to teenagers because of the language used - words like 'cool'. I think this poster is effective because it is colourful, and the messages are clear and relevant to teenagers.However, everyone would understand the message. It is difficult to assess whether the campaign was successful as there is no criteria to measure the outcome.  However, it can only be a good message to get across to people that bullying is not acceptable in any situation.

Anti Drugs

I think that this is an affective poster because the text is directed at the reader and asks them the question: ‘Who or what may be affected’. Underneath is the answer: that drugs affect ‘everything, everyone, every time’. So the message of the poster is clear that drugs not only affect the user but also the people around them such as their family and friends. The final piece of text warns: ‘Don’t let it throw our future away’. The use of black, red and blue coloured font makes the text stand out against the white background. The word ‘yes’ is particularly emphasised as it is in large font with an exclamation mark. The smaller text written in black gives more detail about how drugs affect lives. For example, it affects people’s jobs and businesses as well as anyone they my come into contact with. The right side of the poster is covered with torn snippets of photographs showing happy images of families including children and adults. The torn images could be symbolic of lives being torn apart by drugs. This is an affective way to get the anti drugs message across.

 
 

Anti Smoking

I have selected a number of anti smoking posters which I think are affective in getting the message across. The first image shows a black and white photograph of a man smoking with the smoke forming the shape of a gun aimed at his head. This is a very clever idea because it is clear that the message is that smoking can kill you. The tiny text at the bottom of the page confirms this message: Kill a cigarette and save a life. This poster is simple, using only black and white to create the smoke effect. It is very clear.

The second image is of a pair of lungs made out of writing paper which has been set on fire. The message is that smoking destroys lungs and lives. I think that this is a good image because it will hopefully scare people and make them more aware of the dangers of smoking.

The third image shows a man sitting on stool smoking a cigarette. His right leg is crossed and looks like a lit cigarette. The foot has turned to ash and fallen off. This is a very strong image and quite horrific particularly as the man seems unaware of what is happening to him. This poster is targeted to people who already smoke as well as young people who might be thinking about taking it up. It warns of the dangers of smoking. The person in the picture is still quite young which shows how smoking can be addictive and destroy lives.

These two images show attractive young women sitting in front of mirrors while smoking. The mirrors show the outcome of smoking on their health in the future. The woman on the left looks old and wrinkled. Her premature aging ageing is the result of years of smoking. The woman on the right is bald. She is probably suffering from cancer caused by her smoking. Chemotherapy is the cause of the baldness and the treatment for many cancers. The campaign is affective because of the contrast between the women and their reflections in the mirror. This is a strong message aimed more at women who might be concerned about their appearance and the affects of smoking on the way they look. No words are necessary on this poster because the image says it all. The poster is attractive in terms of its use of colour which when you see in the background what has happened makes it more affective.

The last two images show pictures of children smoking. This poster sets out to shock adults, particularly parents who smoke. The campaign is trying to show that smoking affects the health of young children who are exposed to smoke in the home. This is called passive smoking. If someone is in a room where 6 cigarettes are smoked it is as if they have smoked 1 cigarette. The message is made clear at the bottom of the poster where it warns parents of how smoking could cause their children to suffer ill health and end up in hospital. I think this is a good campaign because it makes people think about the consequences of smoking.