Campaigns research

The campaign was brought out by the a United Nations and called 'Unite' to End Violence Against Women. The United Nations have used the poster to promote the campaign. The poster has lots of different images of people, including children on it. The people are from different countries. On one side of the poster the images blend with yellow background. The title of the campaign is written in white capital letters apart from the 'i' and underneath is the United Nations logo. There is a wavy line running through the writing and at the bottom of the page the word 'Unite' is written again and blends into the orange background. A steeping line devides the page horizontally. There is a website at the bottom of the page.

This campaign began in 2008 and its aim was to End Violence Against Women all over the world.

Unite has asked governments, civil societies, women's organizations, young people, the media and the UN to work together to prevent Violence Against Women and girls.

By 2015, Unite aims to achieve these objective cross the world. they want to:

• To bring in and enforce laws to address Violence Against Women.
• To bring in an national action plans.
• To collect information to increase public Violence Agains Women and girls.

The range of media campaign use is campaign poster, webcast, mutimedia, press materials and the internet.











The name of the campaign is Turn A Life Around was brought by "The Sheriff's And Recorder's Fund". They want to raise money for the ex-prisoners and families to stop them committing crime again, help them change their life and provide money for training etc. The campaign wants to raise public awareness and get them to donate money to the campaign.

The poster has two sides. The left hand side shows the tie which represents a job interview and a change in the pprisoners' live when they leave prison.
On the right hand side the image is turned up side down to show the tie hanging like a noose and I think it's very effective because it represents the prisoners with no hope for their life. By turning the poster around it shows that by giving money to help these people you can turn their life around. The poster is effective because it is appealing to peoples' emotions.
The poster is very effective  because it quite simple; it has black and brown colours on a white background. The text is black and the title is in capitals and it stands out with simple explainations underneath.On the right hand side there is a logo, website, telephone number.

The main message of the poster is to stop bullying. The poster is aimed at everybody. The poster is relevant to a number of situations. For example, to raise awareness of bullying in schools, in the work place and even outside on the streets etc. The young women's poster design was picked out from more than 100 entries in YWCA's national competition.Young women teamed up with Stagecoach Northampton and Yorkshire to spread anti-bullying messages across the region this month with a poster campaign. They put the poster on Stagecoach buses in Nothampton and Yorkshire for YWCA. The range of media used was posters on busues and the internet. By putting the poster on buses the campaign's mesage would reach a local community. People using the buses or walking along the street would see the poster. Advertising it on the internet introduces it to a much wider world wide audience.The poster is very colourful showing an image of a fist coming out of a mouth. The word 'stop' is printed on the fist. There are two speech bubbles with anti-bullying messages. In the background of one of the speech bubbles are symbols of an expletive/abusive language. The poster would appeal to teenagers because of the language used - words like 'cool'. I think this poster is effective because it is colourful, and the messages are clear and relevant to teenagers.However, everyone would understand the message. It is difficult to assess whether the campaign was successful as there is no criteria to measure the outcome.  However, it can only be a good message to get across to people that bullying is not acceptable in any situation.

Anti Drugs

I think that this is an affective poster because the text is directed at the reader and asks them the question: ‘Who or what may be affected’. Underneath is the answer: that drugs affect ‘everything, everyone, every time’. So the message of the poster is clear that drugs not only affect the user but also the people around them such as their family and friends. The final piece of text warns: ‘Don’t let it throw our future away’. The use of black, red and blue coloured font makes the text stand out against the white background. The word ‘yes’ is particularly emphasised as it is in large font with an exclamation mark. The smaller text written in black gives more detail about how drugs affect lives. For example, it affects people’s jobs and businesses as well as anyone they my come into contact with. The right side of the poster is covered with torn snippets of photographs showing happy images of families including children and adults. The torn images could be symbolic of lives being torn apart by drugs. This is an affective way to get the anti drugs message across.

 
 

Anti Smoking

I have selected a number of anti smoking posters which I think are affective in getting the message across. The first image shows a black and white photograph of a man smoking with the smoke forming the shape of a gun aimed at his head. This is a very clever idea because it is clear that the message is that smoking can kill you. The tiny text at the bottom of the page confirms this message: Kill a cigarette and save a life. This poster is simple, using only black and white to create the smoke effect. It is very clear.

The second image is of a pair of lungs made out of writing paper which has been set on fire. The message is that smoking destroys lungs and lives. I think that this is a good image because it will hopefully scare people and make them more aware of the dangers of smoking.

The third image shows a man sitting on stool smoking a cigarette. His right leg is crossed and looks like a lit cigarette. The foot has turned to ash and fallen off. This is a very strong image and quite horrific particularly as the man seems unaware of what is happening to him. This poster is targeted to people who already smoke as well as young people who might be thinking about taking it up. It warns of the dangers of smoking. The person in the picture is still quite young which shows how smoking can be addictive and destroy lives.

These two images show attractive young women sitting in front of mirrors while smoking. The mirrors show the outcome of smoking on their health in the future. The woman on the left looks old and wrinkled. Her premature aging ageing is the result of years of smoking. The woman on the right is bald. She is probably suffering from cancer caused by her smoking. Chemotherapy is the cause of the baldness and the treatment for many cancers. The campaign is affective because of the contrast between the women and their reflections in the mirror. This is a strong message aimed more at women who might be concerned about their appearance and the affects of smoking on the way they look. No words are necessary on this poster because the image says it all. The poster is attractive in terms of its use of colour which when you see in the background what has happened makes it more affective.

The last two images show pictures of children smoking. This poster sets out to shock adults, particularly parents who smoke. The campaign is trying to show that smoking affects the health of young children who are exposed to smoke in the home. This is called passive smoking. If someone is in a room where 6 cigarettes are smoked it is as if they have smoked 1 cigarette. The message is made clear at the bottom of the poster where it warns parents of how smoking could cause their children to suffer ill health and end up in hospital. I think this is a good campaign because it makes people think about the consequences of smoking.