The colour designer has used black, brown, pink and white. The image they have used is close up photograph of Leona Lewis. The title of the album suggests that the songs are likely to be emotional. The name of the artist is printed white against black to make it stand out clearly. The image of the face is centred and if you drew a line vertically it would be symmetrical. The CD cover is simple and eye catching but it does not appeal to me because I am not a fan of the artist. The image of her face is all that is needed to sell the CD because she is famous as the winner of the ‘X Factor’ which is a popular TV talent contest watched by millions. People who watched the programme would be attracted to the CD because they will recognise Leona Lewis.
The colour designer has used blue, black and white. The images used are a picture of Akon, the sky and the sea. The title of the album clearly tells you what the songs will be like and the name of the artist is clearly written on the album. The artist’s name is written horizontally and stands out because of the white capital letters against the background. The background image of the sea and the sky helps to create an illusion of freedom. We associate the sea and the sky with freedom. It also makes us think of holidays and this idea is reinforced because Akon is wearing sunglasses which have the sun reflected on them. Akon looks relaxed because he has his hand in his pocket. However, he looks slightly out of place because he is wearing a suit which doesn’t look right on a beach. Akon is presented as a ‘cool’ character that looks quite important. His ear ring will appeal to young people.
The colour designer has used black, white, blue and red. It has a patriotic theme as Lily Allen has taken inspiration from her London surroundings. The images include Lily Allen, a taxi, traffic lights, a lion with a crown, bicycle and dog. There are lots of other details so that the more you study the cover the more you find. There are images of two hands gesturing and there are images of a microphone and records which link with the idea of music. The dog is wearing a policeman’s helmet and the cover has a cartoon quality about it. The words ‘Lily Allen’ look like part of a speech bubble. There are two black shadows that look like men and shoes that look like they are sticking out of a building. They want to make it more interesting. The chequered floor creates a sense of depth and the diagonal grey lines in the background add to this. The title stands out because it is red and white. This CD cover would appeal to teenagers and young children because this CD cover look like a cartoon, messy and full of images.
The colour designer has used red, yellow, brown, green. blue, white, pink, orange and black. The CD cover is very colourful and the designer has used lots of different images of peoples standing around the Beatles. Alongside them are the wax figure of the Beatles themselves from Madame Tussauds. There are also small statues in the front the CD cover.The designer used a park concept for the album cover and the word "Beatles" spelt out with the red flowers against the brown background. In the centre of the cover is a drum with the name of the album, Sgt. Pepper's Lonely Hearts Club Band written on it. The name is written in capital letters using orange and green colours on a white background. The guitar is made with yellow flowers. They also have a plants and trees on there which add to the idea of the park. The images of famous people on the front of the album make the CD cover more interesting because they are well known. The target audience is Beatles fans who like the music.
Thursday, 25 February 2010
Monday, 22 February 2010
Unit 2 Jobs Opportunities in the Music Industries
Task 1
I researched job opportunities in the music industry and I found lots of job. For example: Pianist
A Swing, Jive, Western Swing, Boogie Woogie band is looking for a rhythm/boogie woogie pianist to make up 6 person band. They are a professional band of full time musicians, playing specialist vintage American influenced music for dancing. Applicants should send c.v. photo and an audio demo c.d. together with contact details to the stated address. Age, sex, geographical location and ability to read is unimportant, musical excellence in the field is. If suitable applicants will be auditioned. Location: East Anglia/national, Salary: 130 per gig, Duration: part time.
Studio Manager/ Engineer/ Maintenance
They are looking for a dynamic, hardworking and motivated individual to work with the current manager to help run the business. The person will need to be able to run the office, engineer in the studio and maintain the recording equipment. The person will have to work long hours and 7 days a week. They must have experience in working in and maintaining a studio and running a business. The position is a "live in" position. Benefits includes a salary, accommodation with all bills paid, mobile phone and great opportunities in the music business working with highly respected individuals in a successful company. Location: Norfolk, Salary: negotiable, Duration: 12 months/permanent.
Digital Marketing Manager
A creative digital marketing company is looking for a digital marketing manager to help manage implement and plan campaigns. Previous campaigns include: Ninja Tune, Skint and R&S records. The ideal applicant should be confident and have experience of managing digital music campaigns in a label or management environment. They want someone who is creative and imaginative.
Applicants have to send an email about themselves and attach a CV. Location: London, Salary: Dependent on experience, Duration: full time.
Faure Required - violas and cellos and a bass
A "Come and Sing Faure's Requiem" with a Petersfield based choir needs seven string players ( 4 violas, 2 cellos and a bass) for a very reduced orchestra. Location: Petersfield, Hampshire, Salary: £40, Duration 3 hours.
Director of Fundraising and PR
They are looking for a enthusiastic, experienced and committed fundraiser. They looking for somebody to continue, improve and develop funding opportunities and build upon the Trust's pioneering work with men, women and young people in prison.
The applicant must have good communication skills, confidence in building relationships, presenting, influencing and motivating. Flexibility and adaptability are also essential. Location: London, Salary: £30-35,000 per annum.
Musicians
They want 3 musicians to perform 19th Century, popular Victorian music, any style which is suitable to the Dicken's theme. Performances take place on Friday 4th June 2010 in the High Street. Please note the festival hours are 10 am - 5 pm. Applicants who want to take part can discuss performance times and durations. Small payments are available! Location: Kent.
Tribute Artists and Solo Singers for Mediterranean Summer Season
Their Client requires Abba Tribute Duo (2 girls), Tina Turner, Michael Jackson, Robbie Williams tributes and live cover vocalists for summer season 2010. Professional Acts required for performances in Hotels. PA and venue equipment is provided. Accommodation is also provided with a fully fitted kitchen, Ac, swimming pool, pool bar. Driving Licence is essential - a car is to provided to drive to and from venues. Please contact them for further details and ensure that they have FULL publicity including: photo, biography, play list, and audio and video wherever possible. Please confirm that you have a full driving licence and confirm your availability from April onwards. Location: Cyprus, Salary: TBC, Duration: 6 months.
Creative Music Practitioner
They are looking for a creative music practitioner to join a Scotland wide arts team in designing and delivering a range of accessible music activities.
They want experienced applicants who are able provide music opportunities for specific groups of people with complex communication needs needs ( deaf/blindness or sensory impairment, learning or physical disability ). The practitioner will recognise and meet individuals' needs and provide opportunities for them to pursue their own artistic interests.
They want experienced applicants who are able provide music opportunities for specific groups of people with complex communication needs needs ( deaf/blindness or sensory impairment, learning or physical disability ). The practitioner will recognise and meet individuals' needs and provide opportunities for them to pursue their own artistic interests.
It is also essential that the post holder will have a full, current driving license and own transport.
This position is funded by The Scottish Arts Council
Post- Temporary for 6 months
Hours- 8 per week
Location- Aberdeen and Aberdeenshire
Salary- Not specified
For a full job description and to apply please email.
Closing Date- 25 February 2010
Salary- Not specified
For a full job description and to apply please email.
Closing Date- 25 February 2010
Girl Band
Major label forming Girl Band with attitude. They are looking for girls aged 18+ based in the UK. The ability and ambition required for that is Singer and Dances. Location: UK.
I researched job opportunities in the music industry and I have chosen two of them which is a Record Producer and the other one is a DJ.
In record producing there are two kinds of producers, the executive producer and the music producer and even if they are both part of record producing, they have different roles. For example, the executive producer takes the role relating to financing the project and the music producer takes responsibility for the music of an album.
The music producer has the same responsibility for finalizing the vision for the album, similar to a film director with a film. Basically the producer's job is to create, shape and form a piece of music to make a complete music album.
A record producer normally works with the bands, session musicians and the studio engineer to produce sound recordings. Some of the producers write lyrics for the artists.
Many producers start working as an engineer in a studio or as a session musician, to get more experience in the music studio environment. Record producers are paid well, if they sell lots of copies they will get more money.
They need to have an experience and knowledge for this job. If the producer has played in a band it is easier for him/her to write the lyrics for the song so they will be more experienced. The most important thing for record producers are they should have musical taste and a good hearing ability which are most essential for all the record producers in the music industry.
Task 2
I researched job opportunities in the music industry and I have chosen two of them which is a Record Producer and the other one is a DJ.
Record Producing
A Record producer is a person who works for the music industry and their job is to oversee and manage the production of an artist’s music. The producer has many roles in their job like: coaching the musicians, controlling the recording sessions, gathering the ideas of the product, supervising the final production through mixing and mastering.
For example, In the UK, before the rise of the record producer, an A&R man would oversee the recording session, assuming responsibility for creative decisions relating to the recording.
In record producing there are two kinds of producers, the executive producer and the music producer and even if they are both part of record producing, they have different roles. For example, the executive producer takes the role relating to financing the project and the music producer takes responsibility for the music of an album.
The music producer has the same responsibility for finalizing the vision for the album, similar to a film director with a film. Basically the producer's job is to create, shape and form a piece of music to make a complete music album.
A record producer normally works with the bands, session musicians and the studio engineer to produce sound recordings. Some of the producers write lyrics for the artists.
Many producers start working as an engineer in a studio or as a session musician, to get more experience in the music studio environment. Record producers are paid well, if they sell lots of copies they will get more money.
They need to have an experience and knowledge for this job. If the producer has played in a band it is easier for him/her to write the lyrics for the song so they will be more experienced. The most important thing for record producers are they should have musical taste and a good hearing ability which are most essential for all the record producers in the music industry.
There are some producers who change the style of the music sounds. Their names are:
George Martin – the fifth Beatle. Working with The Beatles he invented many studio techniques still used today
Joe Meek – As well as pioneering numerous production tricks he was an electrical whiz who built some of the equipment he used.
Phil Spector – Used multiple musicians playing the same parts to create the “Wall of Sound” production style.
Robert Lange – Developed many multi track recording innovations, e.g. recording each string on Angus Young's (AC/DC) guitar on separate tracks for their seminal Back in Black album.
Most record producers have qualifications in any of the following:
Salary
Qualifications
Getting on
Early in their career record producers spend their time giving services and experiencing skills from A&R Recording Departments. As they get more experience, some of top-selling artists may approach them to produce their next single release or album. Many record producers start their career as a sound engineer and as they become successful they can travel all over the world. Then they can establish their own record studios.
Most record producers have qualifications in any of the following:
songwriting, composition, music production, sound engineering, musical history and theory, etc. Students who plan to be record producers have to focus on the piano because this instrument is usually related to writing lyrics and composing music. Record producers should have knowledge about digital technology as nowadays creating a music has become reliant on computer software.
Salary
A record producer's salary ranges from £30,000 to more than £50,000 per annum. This range of money may not apply to freelance record producers. It depends on taking gigs on a project basis and the salary may be lower or higher. Basically it depends on the number of gigs on a project and the popularity of the recording artists.
A record producer needs these skills and personal qualities:
A record producer needs these skills and personal qualities:
- an excellent ear for music
- awareness of current and emerging music trends
- the ability to recognise a hit
- excellent interpersonal skills
- to be assertive and persuasive
- networking skills
- the ability to work under pressure and to deadlines
- stamina and patience for long sessions in the studio
- self-discipline and tenacity
- knowledge of copyright law
- budgeting skills
Qualifications
If you plan to be a record producer qualifications are not essential for this job but you need to have different skills like songwriting, composing a song and sound engineering etc. To be a record producer they may take music training to expand their skills and usually some of the producers also do practical work experience to get more knowledge about music. Some qualifications in music and sound engineering may help you to become a record producer.
Relevant (but not essential) qualifications relating to the music industry include:
- BTEC National Certificate/Diploma in music technology
- NCFE qualifications at Levels 2 and 3 in music business
- EDI level 2 and 3 in music business (recording industry)
- BTEC Higher National Diploma/Certificate (HND/HNCs) in music production
- Foundation degree in music production, music technology, music practice and music industry management
- Degree in music industry management, music practice and music production.
For entry to a degree course, applicants need at least two A levels plus five GCSEs (A*-C), or equivalent qualifications. The entry requirements for an HNC/HND are usually one A level or a BTEC National Diploma/Certificate. The Diploma in creative and media may also be helpful for this job.
Getting on
Early in their career record producers spend their time giving services and experiencing skills from A&R Recording Departments. As they get more experience, some of top-selling artists may approach them to produce their next single release or album. Many record producers start their career as a sound engineer and as they become successful they can travel all over the world. Then they can establish their own record studios.
HYPERLINK "http://www.audiomasterclass.com/arc.cfm?a=what-training-or-knowledge-is-vital-to-becoming-a-record-producer" http://www.audiomasterclass.com/arc.cfm?a=what-training-or-knowledge-is-vital-to-becoming-a-record-producer
HYPERLINK "http://musicians.about.com/od/otherindustrycareers/u/IndustryJobs.htm" http://musicians.about.com/od/otherindustrycareers/u/IndustryJobs.htm
DJ
DJs use vinyl records, CDs or MP3s and other digital music files to play the music. There are three main types of DJ - club DJs, radio DJs and mobile DJs. Club DJs work in bars and clubs mixing their own music. They use others equipments e.g. drum machines, synthesisers and sound processors to produce their own unique sounds. Radio DJs present programmes e.g. jazz programmes, interview guest, different types of music and they may have competitions. They may have help from someone else like technical or studio assistants to set up their equipment. Mobile DJs work anywhere e.g. school, weddings and community halls. They provide and set up their own equipment.
Some DJs have skills in playing an instrument, singing or rapping. DJs spend lot of hours listening to a different variety of music. DJs work irregular hours, sometimes early morning, evening, weekends and late at night. They use a variety of equipment to do the jobs e.g. turntables, mixers, microphones, amplifiers and headphones. DJs is also expert to use the latest technology, including lighting and image projection. DJs play particular types of music e.g. dance, hip-hop, trance, drum ‘n’ bass or music from a particular era such as the 1960s.
It is hard to get into because it is very popular. Most job opportunities are very expensive although may not lead to work as a DJ. You don’t need any formal academic qualifications, talent and experience are very important. There are some DJ training courses:
• City & Guilds (7755) qualification in DJ Technique
• NVQ Level 3 in Radio Production
• BTEC national and higher national courses, degrees and postgraduate qualifications in music technology, radio production, media and performing arts (some have specialist units relating to DJ technology).
• CSV Media runs Media Clubhouses across the UK which offer training in radio skills.
• The Scottish Arts Council can provide details of music projects offering DJ skills.
DJs get experience in hospital, community or student radio or through helping other of DJs. There are not many jobs advertisement you can contact with employers or agents. The BBC advertises jobs for radio broadcast assistant on its website. Once they have got experience they can send a sample CD to bars and clubs or radio stations. DJs can be promotion to larger employers or venues e.g. local to national radio stations or from town pubs on weeknights to large clubs at weekends. During the training as a DJ, he/she would experience working in a music production, promotion, publishing, recording or retail. Being as a club DJs, there are great opportunities to work in foreign countries mainly during summer holiday in popular places or destinations.It is difficult to get after the age of 30, although there are more opportunities with mature audiences.
The New Deal for Musicians is a scheme which helps unemployed musicians, DJs and offers guidances. This scheme is for over the age of 18, who have been unemployed for at least six months. Skills associated with this job
A DJ needs:
• a wide knowledge of different kinds of music or an in-depth knowledge of their specialist interest
• an excellent sense of rhythm
• manual dexterity and a steady hand to operate technical equipment
• to be creative with music and able to perform for an audience
• to be passionate about music and music technology.
Salary
salary with some experience will be around £50 to £300 a session. A top DJs may earn around £100,000 a year. Salaries range widely.
Thursday, 11 February 2010
Mr. Paul interview
When we were doing our work, Mandy told us that a person was coming to our lesson and he is going to tell about his work which is related to creative media. In the lesson, the person name Mr. Paul came in and introduce himself and talk about his work. He told us that he had been working as a sub-editor for the Guardian newspaper. He told us that 20 years ago he studied Journalism at London Printing College. Normally, he started that his job involved in media line:
The basic rules Mr. Paul told us about is the deadlines for the article which is to hand in as possible as they are told to do. If they don't they may lose their job immediately. So, deadlines are important for the sub-editors and even creative media jobs.
After he told us about his job, we were given a chance to ask a questions about his work. This happened like 15-20 minutes and later he told us that he were glad to be in an interview with us and gave us a short speech that would do good in our future and left the class.
- Writing about the celebrities facts and privacy which means finding personal information about a person's life.
- Writes a monthly articles about music, sports, weather, food etc.
- Writes about the music industry.
The basic rules Mr. Paul told us about is the deadlines for the article which is to hand in as possible as they are told to do. If they don't they may lose their job immediately. So, deadlines are important for the sub-editors and even creative media jobs.
After he told us about his job, we were given a chance to ask a questions about his work. This happened like 15-20 minutes and later he told us that he were glad to be in an interview with us and gave us a short speech that would do good in our future and left the class.
Record Unit 4 Creative Media
Record - a definition
Record is a evidence. Making a record is about communicate to others and give information about the part.
Make a list of all the types of record you can think of. Beside each example identify how this might be used, for example, a film crew recording a performance for a TV show.
1- Images: Images can show you record of performance.
2- Sound: You can record the sound then people can hear.
3- A disk: A disk record you can play to others.
4- Audio: Record sound in audio.
6- Album: Record album.
7- iplayer: To create songs.
8- iTunes- people downloads music and videos.
9- Gramophone: Gramophone record disc.
10- CD: People can download anythings on CD.
11- Newspapers: We can take information from newspapers.
12- Products: We can design a product.
13- Facebook: You know other peoples.
14- Emails: You can communicate to others.
15- Magazines: It give you information.
Record is a evidence. Making a record is about communicate to others and give information about the part.
Make a list of all the types of record you can think of. Beside each example identify how this might be used, for example, a film crew recording a performance for a TV show.
1- Images: Images can show you record of performance.
2- Sound: You can record the sound then people can hear.
3- A disk: A disk record you can play to others.
4- Audio: Record sound in audio.
6- Album: Record album.
7- iplayer: To create songs.
8- iTunes- people downloads music and videos.
9- Gramophone: Gramophone record disc.
10- CD: People can download anythings on CD.
11- Newspapers: We can take information from newspapers.
12- Products: We can design a product.
13- Facebook: You know other peoples.
14- Emails: You can communicate to others.
15- Magazines: It give you information.
Tuesday, 9 February 2010
Record, Creating a Record Unit 4
Phonograph
Thomas Alva Edison discovered the idea of recording and reproducing sound between May and July 1877 whilst working on how to "play back" recorded telegraph messages and to automate speech sounds for transmission by telephone. He told the public about his invention of the first phonograph, a device for recording and replaying sound, on November 21, 1877 and he demonstrated the device for the first time on November 29 with a recording saying " Good morning. How do you do? How do you like the phonograph?"
Edison's early phonographs recorded onto a tinfoil sheet phonograph cylinder using an up-down motion of the stylus. The tinfoil sheet was wrapped around a grooved cylinder, and the sound was recorded as indentations into the foil. Edison's early patents show that he also considered the idea that sound could be recorded as a spiral onto a disc, but Edison concentrated his efforts on cylinders.
Home Phonograph
One of the early home phonograph was called the Model A also known as the 'Suitcase' Home Model because of its four suitcase style clamps, which helped people to carry the phonograph by its lid handle. The 'suitcase' Home, is the only model to have its name on the lid rather than the lower case, as in the later models.
One example of the Edison Home Model A has the most recent patent date of May 31, 1898 and went on sale originally in December 1896. It was manufactured until 1901.
The Gramophone
On November 8 1887, Emile Berliner, a German immigrant working in Washington D.C., patented a successful system of sound recording. He was the first inventor to record on flat dicks or records rather than recording on cylinders.
Edison's early phonographs recorded onto a tinfoil sheet phonograph cylinder using an up-down motion of the stylus. The tinfoil sheet was wrapped around a grooved cylinder, and the sound was recorded as indentations into the foil. Edison's early patents show that he also considered the idea that sound could be recorded as a spiral onto a disc, but Edison concentrated his efforts on cylinders.
Home Phonograph
One of the early home phonograph was called the Model A also known as the 'Suitcase' Home Model because of its four suitcase style clamps, which helped people to carry the phonograph by its lid handle. The 'suitcase' Home, is the only model to have its name on the lid rather than the lower case, as in the later models.
One example of the Edison Home Model A has the most recent patent date of May 31, 1898 and went on sale originally in December 1896. It was manufactured until 1901.
The Gramophone
On November 8 1887, Emile Berliner, a German immigrant working in Washington D.C., patented a successful system of sound recording. He was the first inventor to record on flat dicks or records rather than recording on cylinders.
The first records were made of glass, later zinc, and finally plastic. A spiral groove with sound information was etched into the flat record. The record was rotated on the gramophone. The "arm" of the gramophone held a needle that read the grooves in the record by vibration and transmitting the information to the gramophone speaker.
The Shellac record player
Berliner discovered that a mixture of shellac (a secretion from the lac beetle) and slate dust produced an extremely hard wearing but very brittle surface and from this the 78rpm disc was developed.
Modern Record Player
Turntables became popular after World War II. At first they were crank-operated, but were later mechanized and powered by a rotating belt or motor drive. Around the same time, records began to be manufactured using vinyl.
Open Reel Tape Recorder
Reel-to-reel, open reel tape recording is where the recording medium is held on a reel, rather than in a cassette. To do this the supply reel or feed reel containing the tape is put onto a spindle, then the end of the tape pulled out of the reel by hand, threaded through mechanical guides and a tape head assembly, and attached by friction to the hub of a second empty takeup reel. This is the same as in film recording.
Multitrack Recorder
Multitrack recording started with a guitarist named Les Paul in the late 1940s. He had been experimenting with overdubbing and in 1947 Capital records released a record with Paul playing 8 different parts on a electric guitar. He did this using wax discs . First of all he recorded a track and then he recorded himself again playing another part with the first track.
Audio Cassette
The Compact Cassette, also known as the audio cassette, cassette tape, cassette, or simply tape, is a magnetic tape sound recording format.
Digital Audio Tape (DAT) Compact Cassettes consist of two miniature spools, between which a magnetically coated plastic tape is passed and wound. These spools are held inside a protective plastic shell. Two stereo pairs of tracks or two monaural audio tracks are available on the tape; one stereo pair or one monophonic track is played or recorded when the tape is moving in one direction and the second pair when moving in the other direction. This reversal is done either by swapping the cassette or by having the machine itself change the direction of tape movement.
Digital audio tape
DAT is quite simply music stored digitally on 4mm magnetic tape. DAT tape generally comes in lengths of around 60 minutes. A DAT drive is a digital tape recorder with rotating heads similar to those found in a video deck.
CD
The optical digital recording and playback processes and materials which became the digital compact disc were created in 1965, by James T. Russell. He wanted to find a way to save his vinyl phonograph records from wearing out so he developed a system for recording, storing, and replaying information by light rather than touch. Russell invented a method of recording onto a photosensitive platter in binary bits ("dots" of light and dark, each 1 micron in diameter). He used a laser to read the patterns of light and dark, which were converted by computer into an electronic signal, which was then made audible or visible. The result, is near-perfect playback which will never wear out.
MP3
The German company Fraunhofer-Gesellshaft developed the MP3. MP3 stands for MPEG Audio Layer III and it is a standard for audio compression that makes any music file smaller with little or no loss of sound quality. MP3 players are portable devices that play back digital audio files. Digital audio files come in a number of formats, but the most popular by far is the MP3. MP3 players have changed the face of portable music.
The Shellac record player
Berliner discovered that a mixture of shellac (a secretion from the lac beetle) and slate dust produced an extremely hard wearing but very brittle surface and from this the 78rpm disc was developed.
Modern Record Player
Turntables became popular after World War II. At first they were crank-operated, but were later mechanized and powered by a rotating belt or motor drive. Around the same time, records began to be manufactured using vinyl.
Open Reel Tape Recorder
Reel-to-reel, open reel tape recording is where the recording medium is held on a reel, rather than in a cassette. To do this the supply reel or feed reel containing the tape is put onto a spindle, then the end of the tape pulled out of the reel by hand, threaded through mechanical guides and a tape head assembly, and attached by friction to the hub of a second empty takeup reel. This is the same as in film recording.
Multitrack Recorder
Multitrack recording started with a guitarist named Les Paul in the late 1940s. He had been experimenting with overdubbing and in 1947 Capital records released a record with Paul playing 8 different parts on a electric guitar. He did this using wax discs . First of all he recorded a track and then he recorded himself again playing another part with the first track.
Audio Cassette
The Compact Cassette, also known as the audio cassette, cassette tape, cassette, or simply tape, is a magnetic tape sound recording format.
Digital Audio Tape (DAT) Compact Cassettes consist of two miniature spools, between which a magnetically coated plastic tape is passed and wound. These spools are held inside a protective plastic shell. Two stereo pairs of tracks or two monaural audio tracks are available on the tape; one stereo pair or one monophonic track is played or recorded when the tape is moving in one direction and the second pair when moving in the other direction. This reversal is done either by swapping the cassette or by having the machine itself change the direction of tape movement.
Digital audio tape
DAT is quite simply music stored digitally on 4mm magnetic tape. DAT tape generally comes in lengths of around 60 minutes. A DAT drive is a digital tape recorder with rotating heads similar to those found in a video deck.
CD
The optical digital recording and playback processes and materials which became the digital compact disc were created in 1965, by James T. Russell. He wanted to find a way to save his vinyl phonograph records from wearing out so he developed a system for recording, storing, and replaying information by light rather than touch. Russell invented a method of recording onto a photosensitive platter in binary bits ("dots" of light and dark, each 1 micron in diameter). He used a laser to read the patterns of light and dark, which were converted by computer into an electronic signal, which was then made audible or visible. The result, is near-perfect playback which will never wear out.
MP3
The German company Fraunhofer-Gesellshaft developed the MP3. MP3 stands for MPEG Audio Layer III and it is a standard for audio compression that makes any music file smaller with little or no loss of sound quality. MP3 players are portable devices that play back digital audio files. Digital audio files come in a number of formats, but the most popular by far is the MP3. MP3 players have changed the face of portable music.
Tuesday, 2 February 2010
Creative Media job opportunities in London scene
Investigation of employment job opportunities in London in Creative Media
1- Freelance Digital Designers
The qualification need for this job is Actionscript, web development, XHTML/CSS/PHP with indepth knowledge of web standards plus SEO.
2- Creative Lead- Health & Pharmaceuticals
Creative thinker with technical knowledge
Knowledge of HTML/CSS, Flash, NET, MySQL and CS3 is required for this job.
Salary: £30,000-50,000 PA
3- Artworker for Ministry of Sound
You need 2-3 year's experience artworking or design in a busy studio environment with Adobe Creative Suite for print InDesign, Photoshop, Illustrator, Acrobat Pro.
Knowledge of Pantones, metallic foils, embossing etc.
Salary: £20,000-22,000 PA
4- Children's Media Copywriter / Content Specialist for LEGO Company
Educated to degree level
2+ years copywriting experience in children's media. Multimedia experience essential, including print, web and email.
Outstanding English written and verbal skills essential.
Ability to write fluently and coherently in a tone appropriate to and engaging for children.
Creative flair and vision
Problem solving skills
Relationship building skills
Salary underclosed
5- Web Development Wizard (PHP-focused) for Shoreditch creative agency
They looking for a smart, dynamic, PHP-focused Web Development Wizard to join their team.
They also want their employees have a solid background in website development as well as strong understanding in following technologies.
Zend Framework, Wordpress, Modx CMS, Web standards, Browser compatibility issues etc.
Salary: £25,000 to 35,000 PA
6- JAVA J2EE Contractor with experience of Jive SBS/ Jive Clearsp
They want people who have added features or modified Jive's functionality.
Salary: £300-400
7- Technical Lead
Senior PHP you should have a strong development with ooPHP coupled with excellent CMS knowledge.
Salary: £38,000 to 42,000 PA
8- Creative Artworker
You have to be confident to be left to your own devices and have a very good eye for the details and have real crafting skills and also have a real creative bent.
Salary: £32,000 to 36,000
9- Digital Associate Director/ Strategist - up to £70K
You must have a proven track record of creating work that nestles between innovation and business results. You will relish a meaty challenge, lead a team and deliver a new vision for this multimillion pond client.
Salary: £60,000 to 70,000 PA
11-Interactive designer
Educated to degree level
2+ years copywriting experience in children's media. Multimedia experience essential, including print, web and email.
Outstanding English written and verbal skills essential.
Ability to write fluently and coherently in a tone appropriate to and engaging for children.
Creative flair and vision
Problem solving skills
Relationship building skills
Salary underclosed
5- Web Development Wizard (PHP-focused) for Shoreditch creative agency
They looking for a smart, dynamic, PHP-focused Web Development Wizard to join their team.
They also want their employees have a solid background in website development as well as strong understanding in following technologies.
Zend Framework, Wordpress, Modx CMS, Web standards, Browser compatibility issues etc.
Salary: £25,000 to 35,000 PA
6- JAVA J2EE Contractor with experience of Jive SBS/ Jive Clearsp
They want people who have added features or modified Jive's functionality.
Salary: £300-400
7- Technical Lead
Senior PHP you should have a strong development with ooPHP coupled with excellent CMS knowledge.
Salary: £38,000 to 42,000 PA
8- Creative Artworker
You have to be confident to be left to your own devices and have a very good eye for the details and have real crafting skills and also have a real creative bent.
Salary: £32,000 to 36,000
9- Digital Associate Director/ Strategist - up to £70K
You must have a proven track record of creating work that nestles between innovation and business results. You will relish a meaty challenge, lead a team and deliver a new vision for this multimillion pond client.
Salary: £60,000 to 70,000 PA
10- Senior creative for media agency wide role
In this job, their main role is to work as a team with a natural creativity to encourage people within the business ad acknowledge them with their good communication skills so that they could deliver a good results to other clients in the business. Their main job is to create a PR team taking a responsibility for managing a Creative Team to which they should send a report to a Board Director to accept it. As for their job skills, they need to have an ability in doing digital and graphic design within the team and show the right path in good leadership and best skills to the business. They should know that the client portfolio is important as like blue chips, household names etc which normally products should mention the brand names so that the client will be able to understand what it is and from which the company is selling the product.
Salary: Circa £65k plus excellent bens
Location: Greater London - Central London
Job Type: Permanent
11-Interactive designer
The designer will be aware of the technical possibilities or limitations of the project, and so will look to produce a design that is both innovative and technically feasible. A good grasp of information architecture is essential. The designer needs to understand how the user will navigate the site, and how to present information in an intuitive and absorbing way. working with a client, discussing their requirements to find out exactly what they want. Identifying the hierarchy of information, and designing the navigation to suit etc.
12- Fashion designer
Fashion designers need to be able to not only draw their designs but produce samples using technical skills. Fashion designers can design items of clothing for a wide range of stores, from everyday high-street chains to exclusive design houses. They may specialise in designing men’s, women’s or children’s wear.
Many fashion design companies will look for people with relevant qualifications, such as a degree. It is important to look for a course that will give a range of both practical (drawing) and technical (sewing and pattern-making) skills, as this is what employers will be looking for. Many students undertake paid and unpaid work experience both during and after their course to establish contacts. It is also important to have a good design portfolio of work to take to interviews.
Fashion design degrees are offered at many UK universities. The London College of Fashion is a specialist university offering a variety of design degrees and short courses in fashion and related areas.
When starting out, a fashion designer may be paid between £12,000 and £14,000 a year. This will increase to around £22,000 with experience. Top, experienced designers could earn over £60,000 a year.
13- Garment technologist
The garment technologist would be involved in choosing an appropriate fabric and design, which will be in budget. They would then work with the pattern graders to oversee the sizing, fitting and testing of the pre-production garments. A garment technologist would also analyse product returns and faults.
A relevant degree is usually preferred on entry to this industry. Relevant degrees are available in clothing technology and production from the following institutions:
- De Montfort University
- The Manchester Metropolitan University
- Birmingham City University
- Cleveland College of Art and Design
Work experience is also a good way of gaining experience of the industry and making contacts.
A garment technologist may be paid between £15,000 and £18,000 a year when starting out. This could increase to around £25,000 a year with experience. Senior garment technologists can earn around £50,000 a year.
14- Broadcast journalist
When working on news items, they must be prepared to travel, sometimes long distances, at any hour of the day or night, to gather the relevant information. They are responsible for generating ideas, and for assessing the value and accuracy of ideas and information from other sources, researching background data, and presenting items for consideration by Editors, Commissioners, or other decision makers.
Broadcast journalists may begin their careers working as Researchers or Newsroom Assistants, progressing to become On Screen Reporters, Special Correspondents, News Presenters, and Bulletin or Programme Editors. They may also move into Programme Production or Management roles, or become Journalists, Newspaper Reporters or Writers. Some Broadcast Journalists may also start their careers working as Newspaper or other Print Press Journalists.
Almost all broadcast journalists have a degree. This may be in any subject. There are three main entry routes into broadcast journalism.
- Pre-entry route: entrants join a broadcast organisation after completing a degree or postgraduate course in broadcast journalism. Most courses last one academic year and are accredited by the Broadcast Journalism Training Council (BJTC). Subjects may include Broadcast, Bi-Media, Multi-Media, TV or Online Journalism.
- Direct entry route: new entrants are recruited onto an employers’ training scheme, for example with the BBC or Sky, directly from university. Competition for such places is fierce.
- Some people move into radio or television after gaining experience in newspapers.
15- Consumer PR Senior Account Manager
The team deliver above average PR campaigns for their clients, but part of the new offering will be increasing their through the line, experiential and digital offerings. You will be a great project manager as you will be running events, sponsorship opportunities and creative campaigns. Big brand experience is a must. You will have a track record in putting together media opportunities that have the journalists beating a path to your event.
Salary: Competitive salary plus benefits.
Location: Greater London - Central London
Job Type: Permanent
16- Digital Media Manager- SEM, PPC, Affiiate Markerting, Media Buying
To apply for the role of Digital Account Manager- Digital Media Agency simply submit your application, CV and a covering letter.
Salary: £25000 - £45000/annum £25,000+ + Bonus + Benefits
Location: Central London - NR Waterloo
Job Type: Permanent
17- Coffin on Cake PR- Fashion and Lifestyle PR Account Manager
Coffin on Cake PR, a small consumer focused communications agency, is seeking a PR Account Manager / Account Director to lead PR campaigns and oversee general press office activity. This is a fantastic opportunity to work with some amazing brands in a great agency.
The successful candidate will possess a professional background in lifestyle brands covering fashion, boardsports and music, have a minimum of 3 years experience at account executive level, or above, and have experience in office
management.
management.
Salary: Salary will be based on level of experience and a bonus scheme will be apply in relation to campaign targets. Salary will be subject to incremental increases as the role develops.
Location: Plymouth & London Job Type: Permanen
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